June 9, 2008

Top 10 Adsense Don'ts


Don’t getting banned by Google! Marziah Karch gives us the tips!
Want to make money with Google AdSense for content? Here's a list of what not to do, unless you want to get banned. Google doesn't play around when it comes to click fraud. Click fraud loses Google money, and it loses AdWords customers money.
If you don't play by the rules, you may get a warning, you may get suspended, or you may just get banned.
1. Commit Google Don'ts
The first thing to avoid is any of the Google Don'ts. Cloaking, keyword stuffing, and title stacking are all ways to get banned from Google searches. They're also ways to get banned from AdSense.
When you place AdSense ads on your site, your site is far more visible to Google and it's much more likely that your rule breaking will be caught.
2. Click on Your Own Ads
No matter how tempting, never ever click on your own ads. This is probably the easiest way to get your site suspended or banned. It's a form of click fraud, and Google is very good at catching this, even if you think you're hiding your tracks.
Don't let anyone who uses any computer in your home click on your ads, either. Make sure your significant others and children are aware of the rules, or you could jeopardize your standing with Google.
3. Hide Your Ads
It might be tempting to hide your ads by making them the same color as your background or camouflaging them on areas with busy background images. You do still get paid for pageviews, so invisible ads would still pay, right? Don't even try it. This violates Google's Terms of Service, and it's easy to get caught.
Don't stuff your ads far below the rest of the content, either. Clicks pay better than pageviews, so it's to your advantage to have your ads prominent. Try to make the ads look like they belong on your page.
4. Beg for Clicks
Don't hold ad-click contests, beg, or even give big hints that people should click on your ads. They can ban you if they catch you begging for clicks anywhere on the Web, including pages that are totally unrelated to your AdSense pages.
Google also forbids labeling your ads with language stronger than "sponsored links." This is really for everyone's benefit. Pages that beg for clicks are usually not great reads, and pity clicks don't help the advertisers.
Note: It's fine to have contests on your Web site that aren't related to ad clicking or other rule breaking, such as "best photo" contests.
5. Alter the Code
AdSense generates javascript code that you can copy-and-paste directly into the HTML of your Web page. If you need to change the color or size of your ads, generate new code from AdSense.
Don't make changes to the code from your Web page editing program or tweak it by hand. If you put AdSense in Blogger, Google will generate the code for you from within Blogger.
6. Use Robots to Click on Your Site
Never use any sort of automated tool to inflate your page views or click on your ads. This is click fraud of the highest order, and Google is very sophisticated at catching this. This is a trick that can easily get you banned.
Likewise, don't use human-powered schemes to pay for clicks, either. No trading clicks with other AdSense users, and no pay-for-clicking schemes. If advertisers wanted to pay people for clicking, they would have signed up for it themselves.
7. Tell People How Much You Earn Per Click
Google is very picky about how much you disclose about how AdSense works. They don't let you tell people how much you were paid per keyword, because this could jeopardize revenue from AdWords advertisers. Beware of anyone who offers to sell you this information.
8. Make Pages Specifically to Display Ads
Google says you can't make pages simply to hang ads, "whether or not the page content is relevant." Many Web sites, including About.com, make money from ads. Google itself makes most of its money from advertising. What makes the difference between ad sponsored content and content for the sake of ads?
When you develop your site, your first thought should be about creating content, not ads. Avoid writing empty sentences for the sake of generating keywords, and avoid lengthy copy-and-pastes just to make more pages. Every page you publish should have a content-driven purpose.
9. Make Content About Taboo Topics
Google has a strict list of content standards, and they don't accept AdSense on pages that are violating them. These include, among other things, sites that promote or sell:
  • alcohol
  • certain weapons
  • firearms
  • tobacco
  • drugs
  • designer knock-offs
This is a silly rule to violate, because AdSense is keyword generated, so it's amazingly easy for you to get caught. If you do have content that violates these rules, such as a beer-making supply store, they may be legitimate sites, but AdSense is not for you.
10. Cheat in Any Other Way
This isn't by any means a comprehensive list.
I'm sure there are many ways to game the system that Google hasn't found out about... yet. There always are. AdSense is constantly changing to find new ways to detect click fraud, and eventually you will be caught.
The best way to generate income through AdSense is to create good content that is well optimized for search engines and to promote your site through legitimate channels.
That sounds like a lot of work, because it is a lot of work. However, it's a strategy that won't get you banned.
READ MORE - Top 10 Adsense Don'ts

June 7, 2008

Adsense Tips, Layout Optimization Tricks for Higher CTR

Find the best tips from Digital Inspiration!
Google Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog to Google for approval. If Google likes what it sees, it will place contextual ads linking to products likely to appeal to the readers. Each time a reader clicks a link, the advertiser pays Google a small fee, and Google splits that with you. The next interesting question - How to Make Money with Google Adsense ?
Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.
a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.
b. Never modify the Google Adsense HTML code.
c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".
d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.
e. Don't place ads in pop-up windows, error pages or even empty pages.
f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.
g. For short articles, CTR is best when ads are placed just above the content
h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.
i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.
j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.
k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.
m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.
n. Placing images next to ads or above ads does help in attracting user attention.
o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks
Darren)
q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or tags) or header tags (h1, h2, etc).
s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.
t. Maximum people think the search box is on the top right corner. So you know where to put it.
u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even
track Adsense Clicks with Analytics
w. For low CTR pages, try changing titles or adding more content to get better focused ads
x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always.
For instance, in the
visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.

READ MORE - Adsense Tips, Layout Optimization Tricks for Higher CTR

What can I say? This is the best tips and tools collection by Quick Online Tips!
Google Adsense is an amazing contextual advertising program that lets you earn revenue from your site by a variety of revenue generating programs. Pay per click ads, Adsense for search, referrals for Firefox with Google toolbar, Picassa, Google Pack and the adsense program itself. This is a compilation of common Google tips and tools to make more money from Google Adsense.
Google Adsense Guidelines
Program policies, Terms and conditions - follow these rules.
Adsense FAQ - The Adsense support centre for official guidelines.
Adsense Tax information - how google collects and uses your tax information
Adsense Taxes - a free resource about paying income tax on Google Adsense Revenue.
15 Common Adsense Mistakes - Avoid these errors that could get your adsense account banned.
Ad formats - Official list of different types of ad formats you can use.
Webmaster Guidelines - will help Google find, index, and rank your site.
Report a policy violation - If you notice a site displaying Google ads that you believe is violating program policies, let them know.
Adsense Starter Demos
Google Adsense Tour - introducing you to the Adsense program.
Getting Started Demo: learn to sign in, copying and pasting your code, setting up alternate ads, and using your Competitive Ad Filter.
Help with Ad Code Demo: troubleshoot basic problems when implementing your code. Also covers how to implement your code using two different types of WYSIWYG software.
Payment Demo: learn about the AdSense payment cycle, from a click on your ads to money in the bank!
Optimization Demo: learn how to use ad size and placement to maximize your AdSense revenue.
Track Adsense Income, Statistics and Clicks
Adsense Notifier - Firefox extension that displays your Adsense earnings on the Firefox statusbar.
SysSense - personal desktop Google AdSense monitor. It keeps your current Google AdSense information in the Windows system tray.
Adsense Widget - a Mac Dashboard widget that automatically logs into your AdSense Google account and displays the last 6-days of revenue generated from your Google advertising account.
Google Adsense Yahoo Widget - displays the current income directly from your Google AdSense account.
Stats for AdSense widget - allows you to view your Google AdSense™ reports directly from your Mac OS X Dashboard.
Adsense Status - GoogleDesktop plugin to View earnings information from your Google Adsense account in the Google Desktop sidebar. Available information: page impressions, clicks, page CTR, page eCPM, and your earnings.
Adsense Alert - desktop client monitors your adsense earnings.
Performancing Metrics - a free professional grade blog statistics service that track limited adsense click data
Adsense earnings RSS feed - a simple script that will create an RSS feed with your daily Adsense earnings to track via your regular feed reader.
Google AdSense Charts and Graphs - chart your adsense data in a multidimensional line charts.
AdSenseLog is a tool for checking and analyzing your Adsense ads data (Content, Search, Custom/URL channels and Referrals).
View / Test Adsense Ads
Google AdSense preview tool - addition to the right-click menu for Windows Internet Explorer 6.x, allowing you to preview the ads that may show on any web page.
Adsense Preview - Preview the Google ads that may show on any web page.
Google AdSense Sandbox Tool - see what sort of Google AdSense ads will appear based on content or keywords. See up to 20 sample AdSense ads for the URL or keywords.
Overture Keyword Tool - suggest keyword bid amount and keyword suggestions, which help you target high paying keywords.
Google Adwords Keyword Tool - generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends.
Google Adsense Wordpress Plugins
AdRotator Wordpress Plugin - rotate your adsense ads with other affiliate programs like Chitika Eminimalls
Adsense Deluxe - offering advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts.
Adsense Injection - inserts Adsense code randomly into a pre-existing blog.
Adsense Inline - insert adsense in blog posts
AdSense Widget for WordPress Sidebar - Google AdSense widget I designed for the new WordPress Sidebar Widgets plug-in.
Google Adsense Optimization Tips
Adsense Success Case Studies - detailing success stories from top adsense publishers.
AdSense Optimization for Forums - get higher CTR by a unique adsense placement strategy.
Blogtimize! - ad placement for blogs for higher CTR
Adsense Optimization Tips - General tips for better ads postitioning and earn higher revenue.
Adsense Webinars - online seminars that help publishers obtain the highest results from their implementations of AdSense.
How to increase Google Adsense CTR - simple tips on colors and ad placement can increase CTR.
The Best of Eyetrack III - What We Saw When We Looked Through Their Eyes. How readers scan a webpage.
How to Remove Public Service Ads - simple tips to help you remove non paying PSA ads.
AdsBlackList - will teach you how to seek, recognize and filter low paying google ads.
Yahoo Ads placement tips - suggestions to place Yahoo publisher network ads. Apply the same idea to adsense ads.
Rotate Google Adsense Ads Colors - helps to reduce Ad Blindness
High Paying Adsense Keywords - updated list of current highest paying keywords for Google Adsense.
Alternate Ads
Alternate ads - allows you to utilize your ad space in the event that Google is unable to serve targeted ads to your page.
Alternate Url - provides a 50/50 Revenue Share, full global coverage monthly payments automatic referral income, family safe ads, paypal supported and gives detailed stats.
AlterNut Ad - pays you a flat rate every month in return for you displaying thier ad rather than the PSA. Invite only.
Default Ads - load your affiliate or other ads into DefaultAds and generate a link to include in your Google Adsense alternate ad URL. They show their own ads 1 out of every 100 impressions for this service.
Adsense Chats and Forums
Inside AdSense blog - Official blog that posts new tips and information about new AdSense features.
Adsense Help - Google group for adsense support. Only posts from user ‘AdSensePro’ are approved by Google.
Digitalpoint Adsense Forum - discusses Adsense payments, guidelines, stats and reporting and much more.
Webmaster World Adsense Forum - Discussions around Googles Text Ad service AdSense.
Miscellaneous
Google AdSense Stats Syndrome (GASS) - the compulsive need to check AdSense stats every 15 minutes or so to see how much you’ve earned since your prior login. more
READ MORE -

Adsense Tools

Great adsense's tools from Gray Wolf. I hope you enjoy it!
Adsense Script Tools
These are the tiny little programs you install on your server (blech!) or locally on your machine that help you analyze your adsense clicks, CTR and earnings. Some of them are easy, some of them are difficult, and some of them help you make pretty graphs. To be honest none of them are worth recommending. You could do just as good a job by setting up your channels properly and dumping a CSV file into excel. If someone has a specific one or wants to send me a review copy of thier software, I will look at it. DO NOT send me anything that has to be installed on a server. I run multiple websites on multiple hosting companies, so I don’t need something that requires more maintenance thank you very much.

Adsense Preview Tools
The Adsense Sandbox comes via Digital Point. You put in a URL and it lets you preview what ads are most likely to appear on a URL. Pretty handy IMHO.

Adsense Tracking
While not set up to be an Adsense tracking tool per se, the
free log analyzer from AddFreeStats is actually pretty good. You put a small graphic tracking bug on the bottom of each of your pages and it gives you standard logging reports. You can also activate adsense tracking to find out what ads are being clicked on what pages. Combine this with an excel spreadsheet and channels and you are good to go. You can upgrade to a paid version and get an invisible tracking bug. TIP: Lock down your stats under a password, I’m fascinated how many people leave that open.

Adsense in Action
Probably one of the best things you can do to increase your adsense earnings is to go and look how other people are doing things. The
adsense case studies are one place. While these are Google approved you really don’t have an idea how successful they are. So you’d be much better off finding someone you know is in the UPS Club. Jason Calacanis who runs Weblogs Inc is on a quest to make 1 Million dollars a year from Adsense. While I do give Jason a hard time sometimes, I do actually admire what he’s built, and think there are some very valuable lessons to be learned from looking at the websites owns. Darren Rowse of ProBlogger also has two sites I really like the Digital Camera Review and Camera Phone Review. Don’t be a wanker and copy exactly what they’ve done, it’s bad form. Instead look at them, learn from them, and use it as inspiration.

READ MORE - Adsense Tools

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